MGT610 - Business Ethics Assignment No. 1 Solution Spring 2018 Due Date: July 26, 2018 Assignment # 1
Business Ethics MGT610
Marks 20
To attempt assignment # 1 students are required to read the article “Communicating corporate
social responsibility (CSR) on social media” uploaded in download section of the course website
of MGT610 at VU-LMS.
Note: Article will help you to enhance your understanding of the concepts discussed in the
questions. It is advised to go through the article in detail to better attempt the given questions.
You can also search more literature on the concepts discussed apart from reading the given
article to enhance your knowledge and better justify your answers. Copying “as it is” from the
article will be considered cheating. It is strongly advised to avoid from copying material “as it
is” from the given article.
Question # 1
Narrate any three affirmative effects that CSR may have on consumer’s perception. (5 marks)
Question # 2
Describe any five steps that an organization may take to implement internal CSR. (5 marks)
Question # 3
Describe any five steps that an organization may take to implement external CSR. (5 marks)
Question # 4
How CEO’s communication on social media sites may have positive impacts on stakeholders of
an organization? Narrate any three points to justify your answer. (5 marks)
A 24 hours extra/grace period after the due date is usually available to overcome uploading
difficulties which may be faced by the students on last date. This extra time should only be used
to meet the emergencies; and above mentioned due date should always be treated as final to
avoid any inconvenience.
 To attempt assignment you are required to go through the article named “Communicating
corporate social responsibility (CSR) on social media” Article has been uploaded in the
download section of your course website at VULMS.
 To open the assignment file, you must have Adobe Acrobat Reader/ PDF Reader installed on
your computer.
 For acquiring the relevant knowledge, watch the course video lectures and read additional
material available online in the form of related articles and case studies or in any other mode.
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
“Good Luck”

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