MGT601 - SME Management Quizzes & GDB

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MGT601 - SME Management Quizzes & GDB

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Latest Activity: May 29, 2019

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GDB NO 2

Started by Seema Bpa Admin Jul 31, 2015. 0 Replies

GDB No 1 of MGT601

Started by Waqas Rasheed (M.com). Last reply by M Muneeb M.Com 4th Dec 18, 2013. 8 Replies

MGT601 (SME Management) Quiz # 3

Started by Zυвair Maℓiĸ x (A∂мιn). Last reply by ⓧM...ⓧ Aug 16, 2013. 1 Reply

MGT601 - SME Management GDB no. 1

Started by Irfan Khan MSCS. Last reply by Irfan Khan MSCS Oct 23, 2012. 2 Replies

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Comment by Waqas Rasheed (M.com) on December 17, 2013 at 12:20pm

There are approximately 2 million Micro, Small and Medium Enterprises in Pakistan. These include 400,000 manufacturing units, 600,000 Service sector units and 1 million Trade sector units. SMEs (Manufacturing units) contribute approximately 34 billion Rupees a year to GDP. They constitute nearly one third (29%) of the total value of manufacturing in the country. Most of the advanced countries Like Japan and Korea are managing more than 70% of their GDP and Pakistan is lacking in this sector as huge progress can be made in this sector.

 

There are many ways to promote the business of SME’s in and outside country. Many SME’s are already on their way either by advertising, Direct Marketing, dot com and just click (Internet based tools) for promotion. Being an entrepreneur and owner of a Medium unit, obviously with limited resources, what would you suggest for your enterprise for an effective promotion campaign and why? Discuss logically

 

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