MGT211 - Introduction To Business Quizzes & GDB

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MGT211 - Introduction To Business Quizzes & GDB

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Latest Activity: Jul 17, 2019

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MGT211 - Quiz No' 4 - Due Date: August 4, 2017

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MGT211 - Quiz No' 3 - Due Date: July 26, 2017

Started by OK. (Final Year) *Admin. Last reply by OK. (Final Year) *Admin Jul 26, 2017. 6 Replies

mgt211 GDB

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MGT211 - Quiz No' 2 - Due Date: May 26 , 2017

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MGT211 - Quiz No' 1 - Due Date: May 17, 2017

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MGT 211 GDB

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Quiz#4 MGT211

Started by Syed Muhammad Faraz Aug 5, 2015. 0 Replies

GDB MGT211

Started by Husnain. Last reply by MOON BABA (Master A&F) Jul 30, 2015. 1 Reply

MGT211 - Introduction To Business Online Quiz No. 4 Solution and Discussion Spring 2014 Due Date: July 09, 2014

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Comment by MUHAMMAD UMER on July 17, 2019 at 5:22pm
a.o.a
plz share latest quiz mgt211
Comment by Adeel Ahmed MBA Ex on July 15, 2016 at 5:31pm

Introduction to Business (MGT211) Spring, 2016 Assignment .01 Due Date: July 18, 2016 Total Marks: 10 Topic: The Marketing Mix Objective To make students able to analyze the marketing mix decisions and strategies of companies Learning outcome of the activity After attempting the activity, students will become more aware of market mix decisions and will be able to make effective use of these decisions in real time situation. Case Everybody talks about Apple when it comes to Smartphones, but a very few talk about Samsung who’s playing Apple’s game as a direct competitor. These two brands are locked into a battle where Apple is holding a larger share of the US smartphone market; Samsung is holding a larger share of overall global market. With the launch of the first Apple iPhone back in 2007, other smart phones in the world became instantly outdated, Apple has established a unique reputation in the smartphone industry. iPhone was the first phone to use multi-touch interface which used direct finger input without using any keypad or stylus. Since then, Apple has maintained its edge in innovation. Samsung has reacted to this innovation by their competitive products and advanced technologies. Different series of iPhone and Samsung phones were introduced in the last couple of years, like iPhone1, 2, 3, 4, 5 & 6. Samsung also launched “S” series of phones like Galaxy S1, 2, 3, 4, 5 & 6 to compete iPhone. Now Apple has launched iPhone SE and announced the launch of iphone7 with more innovative features, while Samsung launched their new S7 edge after S6 edge. In smartphone market, both Apple and Samsung (for high end phones) are using price skimming strategy. iPhone is present across many countries and nations but is found only in premium stores and malls. Samsung, on the hand, is present in the market through various channels. The key accounts of Samsung are handled by sales and service dealers and these dealers can open the exclusive Samsung showrooms anywhere. On the other hand both have been doing heavy advertisement throughout. Though Apple has taken a peculiar approach, it does not have any social media accounts or runs a blog while Samsung has a number of social media accounts and also using celebrity-partnering ad campaigns. With this heated competition, it is hard to analyze which brand is doing better at all the four Ps of marketing mix i.e. Product, Price, Place and Promotion. Requirement Being student of business, you are required to describe in detail which brand has better marketing mix strategies in your opinion? Support your answer with 2 logical reasons for each “P” of the marketing mix.

Comment by Adnan Naqvi on April 21, 2016 at 9:49pm
I think its 4 years old group any new dscussion
Comment by Muhammad Qasim on November 13, 2014 at 10:31am

any one who is studying MBA Exe.

Comment by Muhammad Sajjad MBS (2st) on November 29, 2012 at 6:26pm

mgt 211 quiz know 

Comment by Saira MBS on November 12, 2012 at 11:42pm
Comment by Farrukh Majeed (MBS 3rd) on November 5, 2012 at 6:17pm

Solution For this GDB

Discussion Question:

Pakistan’s automobile industry is playing a leading role as large scale manufacturing sector of Pakistan that serves as backbone of the economy and has immense potential for growth.

Last year, federal government has announced relaxation in the import policy for import of used cars under Transfer of Residence, Gift Scheme and Personal Baggage Scheme. Under this scheme, five years old models can be imported at less custom duties.  Moreover, depreciation allowance on these imported used vehicles is also available up to four years.

Such policies of the government strongly affect the businesses so being the student of business education; you are required to evaluate the effects of relaxed import policy regarding import of used cars on local automobile industry (identify at least three (03) effects) and then on economy (identify at least two (02) effects).

 

Comment by khurram ali shazad on November 3, 2012 at 10:22pm

Dear Students what is the solution of current GDB? Discussion will be External Environment and its influence.

Comment by Abdul Sami on October 23, 2012 at 2:50pm

cheak it out it will help you for Solving ur GDB

Comment by Abdul Sami on October 23, 2012 at 2:49pm

SWOT Analysis

 

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

 

SWOT Analysis Framework

Environmental Scan

          /

\           

Internal Analysis   

   External Analysis

/ \      

           / \

Strengths   Weaknesses   

   Opportunities   Threats

|

SWOT Matrix

 

Strengths

A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:

  • patents
  • strong brand names
  • good reputation among customers
  • cost advantages from proprietary know-how
  • exclusive access to high grade natural resources
  • favorable access to distribution networks

 

Weaknesses

The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:

  • lack of patent protection
  • a weak brand name
  • poor reputation among customers
  • high cost structure
  • lack of access to the best natural resources
  • lack of access to key distribution channels

In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.

 

Opportunities

The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:

  • an unfulfilled customer need
  • arrival of new technologies
  • loosening of regulations
  • removal of international trade barriers

 

Threats

Changes in the external environmental also may present threats to the firm. Some examples of such threats include:

  • shifts in consumer tastes away from the firm's products
  • emergence of substitute products
  • new regulations

increased trade barriers

 

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